OEM + Equipment / Capabilities
The right fit.
A clear way forward.
Engineered products. Real applications. We bring the strategy, account relationships and sales execution to connect your capabilities to market.
Talk with JakeGo-to-Market & Category Creation
Find your signal.
Bring the right market, customer and opportunity into focus.
Market & category research
Category sizing, competitive mapping and named-account opportunity modeling.
Account prioritization
A focused account universe, with a clear reason to pursue each opportunity.
Expansion strategy
Regional-to-national roadmaps, franchise and multi-unit growth, and existing-operator conversion.
A focused market plan.
Full scope of work
- Full go-to-market strategy for brands with no existing retail or channel presence
- Phased expansion roadmaps, from regional entry to national accounts
- Category sizing, named-account TAM modeling and competitive landscape mapping
- Franchise and multi-unit growth strategy, including existing-operator conversion
Retail & Channel Development
Build a clear route.
Connect engineered products with the right accounts, dealers and distributors.
Buyer & account targeting
Application-led account prioritization, buyer identification and relevant dealer and distributor targeting.
Pitch & sample strategy
Buyer-specific pitches, a clear product-gap story and a considered sample strategy.
Dealer & distributor development
Strategic brand partnerships and the relationships that build a useful network.
A route to the right buyers.
Full scope of work
- Big-box and specialty retail targeting, buyer identification and account prioritization
- Buyer-specific pitch development and sample strategy
- Strategic brand partnerships and pitches that identify and fill product gaps
- Distributor and dealer network development
Sales Org & Process Restructuring
Keep the next step moving.
Give every opportunity a clear owner and a way forward.
Team & territory alignment
Sales audits, role definition, territory coverage, compensation and quotas tied to account potential.
CRM & pipeline process
Qualification, stage definitions and handoffs; CRM setup, pipeline hygiene, forecasting and reporting.
Sales leadership & onboarding
Fractional sales leadership, rep onboarding, prospecting systems, call frameworks and objection handling.
Clear ownership. A usable pipeline.
Full scope of work
- Sales organization audits: structure, roles, territories and account coverage
- Process rebuild from lead intake to close, including qualification, stages and handoffs
- CRM setup, pipeline hygiene, forecasting and reporting that gets used
- Compensation plans and quota structures tied to real account potential
- Rep onboarding, playbooks, call frameworks and objection handling
- Lead generation systems and prospecting automation
- Fractional VP-level sales leadership
Rep & Distribution Representation
Keep both sides connected.
A true extension of your team in the market.
Manufacturer representation
Experienced representation aligned with the product, territory and opportunity.
Direct OEM account development
Direct account conversations and consistent relationship ownership.
Relationship ownership
One accountable connection between what manufacturers offer and what buyers need.
One accountable connection.
Full scope of work
- Independent manufacturer representation and territory distribution for OEM component lines
- Direct OEM account development and relationship ownership
Sales Enablement
The tools behind every move.
Pitch & sales materials
Pitch decks, go-to-market decks, sell sheets and one-pagers built for the next buyer conversation.
Account potential models
Per-account sales potential modeling that puts the opportunity in context.
Outreach sequences
Cold outreach scripts and email sequences with a clear reason to connect.
Product & technical training
Technical and clinical training that equips your team to carry the product story.